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Tuesday, November 12th, 2019

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8 Earth Conservation Tips Your Children Should Know

Blog11 - 8 Earth Conservation Tips Your Children Should Know

The Earth has provided us more than enough with natural resources that serve as our food and shelter to survive. However, the world has gradually deteriorated due to human activities. People abuse the resources, destroy plants and kill animals. The onset of technology and modernization have an impact as well to the natural environment.

We need to survive. As inhabitants of Earth, our key role is to take care of our environment which gives us life.

Let us teach our children the importance of nature so they will grow as active advocates for the protection and conservation of the world.

Here are some simple steps that you teach your children to take care of the environment.

Segregate wastes

Teach your children about the basics of throwing garbage. Waste should be separated from biodegradable to non-biodegradable. If homes practice proper waste segregation, it would be easier for waste management companies to neutralize harmful components in waste before they go directly to our atmosphere.

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Throw garbage properly

Do not litter anywhere. Tell your children that they should keep their trash first until they can find an appropriate garbage bin.  Moreover, teach them to pick up pieces of rubbishes anywhere and throw them at the right waste cans.

Turn off the lights

Make them learn about the importance of electricity conservation. If they are not using the light, ask them to turn it off, especially when they are asleep. Turning off the lights or any appliances that demand electricity will reduce our consumption to power., reducing the heat in Earth.

Avoid long showers

Every drop of water counts. 70% of the world is water. However, only 2.5% of it is safe for drinking and for human use. Also, water pollution is rampant. Thus, teach your children how to conserve water and not contribute to the water pollution.

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Reuse, reduce, recycle

Teach them how to reuse and recycle available resources at home and in school so that we can reduce our consumption of new resources.

Engage in gardening

Make them experience gardening. Teach them how to plant flowers and other plants so that they will have a close encounter with nature.

Pet animals

Allow them to have pets – dogs, cats, fishes, and birds. Through having pets, they will develop how to take care of animals. Let them be aware that there are some animals who got extinct because of humans.

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Walk with nature

Instead of using vehicles that emit carbon and harmful pollutants, why not walk with nature? Through this, you can exercise and have a close experience with nature, without knowing that you are already helping the environment.


Top 15 Animals We Might Never See Anymore

Blog10 - Top 15 Animals We Might Never See Anymore

Due to the different environmental problems and most especially human activities threatening their habitat, the existence of some species starts to decline.

Let us take a look at this list of animals close to extinction.

Javan Rhinoceros

Javan rhinoceros is considered to be one of the most critically endangered animals with a total number of 60 animals from two populations. WWF has been involved in their protection and conservation since 1998.

Whooping Crane

Whooping cranes were very close to extinction in 1940s with only 16 left. However due to the efforts of innovative breeding programs, their number increases to over 400.

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Giant Panda

Unfortunately, there is at least 1,500 giant pandas in the wild. Its forest habitat in China has been fragmented, leaving pandas only 20 geographical areas to live. WWF has been working to help conserve giant pandas.

Sea Otter

Sea otters are estimated 2,000 in number now, compared to 300,000 left in 1911. Sea otters are being hunted for commercial trade fur. They are also threatened by oil spills and killer whale predation.


Over the past ten years, the number of tigers decreased by 40 percent due to continuing deforestation and rampant poaching. Studies suggest that there are at least 3,200 tigers left in the world.

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Snow Leopard

There are fewer than 6,500 snow leopards remaining in the wild. Poaching is the leading cause of their decrease in population, as well as the overhunting of their prey species.

Polar Bear

Biologists estimate that there are at most 25,000 polar bears left in the world. Global warming affects their habitat, and if the warming continues, they may extinct within the next century.

Blue Whale

There are at most 25,000 blue whales in the world. About 90% were reduced from their population in the 20th century. Water pollution, entanglement in fishing nets, ship collisions and climate change affect their existence.

Asian Elephant

Around 40,000 to 50,000 Asian elephants are left in the 13 countries they inhabit. The major causes of their population decline are poaching and lack of space and resources due to human overpopulation.


Orangutan or the “person of the forest” are less than 60,000 in population, as per a 2004 study. Major reasons of their critical endangerment is illegal logging and capture for exotic pet trade.


All species of gorillas are endangered. There are estimated 220,000 gorillas left in the wild. Habitat encroachment and poaching affect their existence. Gorillas also reproduce slowly, one birth every four years.

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Pacific Walrus

There ae only 250,000 walrus left in the world. Climate change also affects their habitat. Last September 2010, more than 200 walruses were spotted dead. Hunting also leads to their endangerment.

Magellanic Penguin

12 out of 17 penguin species are currently experiencing dramatic population decline. Change in the ocean current and temperatures due to climate change affected their existence. They are also threatened by oil spills.

Bluefin Tuna

Bluefin tuna is the source of your favorite sushi. Unsustainable fishing practices brought them near to extinction. WWF encourages restaurants and markets to stop serving and selling Bluefin tuna.

Monarch Butterfly

The population of monarch butterflies dropped due to the lack of primary food supply. Advanced agriculture has also affected their habitats.

Most Environmental Friendly Countries In The World

Blog9 - Most Environmental Friendly Countries In The World

Every year, Yale Center for Environmental Law & Policy conducts Environment Performance Index (EPI) to rank the top-performing countries based on their dedication to protecting human health and conserving vulnerable ecosystems. Last 2016, the top five countries are all from Europe.

Let us take a look at some of the greenest countries in the world.


Finland is the most forested country in Europe. It earned an EPI rating of 90.68. According to the EPI, Finland has committed to “achieve a carbon-neutral society that does not exceed nature’s carrying capacity by 2050.”

Finland also ranked 4th in health impacts; 8th in fisheries; 18th in air quality, water resources, and climate and energy; and 19th in biodiversity and habitat.

iceland - Most Environmental Friendly Countries In The World


With an EPI rating of 90.51, Iceland came to the second. According to EPI, Iceland’s unique geology contributed to Iceland’s top performance in which 25% of its power is produced geothermally. Iceland’s power also comes from renewable sources, like wind, and hydro-electricity.

Iceland also ranked 3rd in health impacts and climate and energy; 4th in air quality; and rank 20 in water and sanitation.


Sweden scores 90.42 in EPI. Based on the data, Sweden almost earned a perfect score on drinking water quality and wastewater treatment. On the other hand, Sweden performed poorly in forests due to unsustainable logging practices.

Moreover, Sweden ranked 1st in Agriculture; 5th in Health Impacts; 10th in Climate and Energy; 12th in Water Resources; and 16th in Water and Sanitation.

denmark - Most Environmental Friendly Countries In The World


Denmark came in fourth with 89.21 overall score. Denmark pledged approximately $1.9 billion USD to “Green Growth Initiative” which supports environmental protection and economic growth.

Denmark also ranked 12th in Water and Sanitation; 13th in Water Resources; 14th in Health Impacts; and 17th in Biodiversity and Habitat. However, Denmark ranked poorly in fish stocks at 128th in which they have to improve in their fisheries.


Claiming the fifth spot was Slovenia with 88.98 overall rating. Slovenia is among the global leaders for habitat protections. They received perfect scores for species protection and terrestrial protected areas.

They ranked first in Biodiversity and Habitat and 15th in Forests. On the other hand, Slovenia suffered in air quality. Common carbon airborne pollutants, including nitrogen dioxide and PM2.5, continue to affect Slovenia’s residents.

Also claiming the sixth to the tenth spots were Spain, Portugal, Estonia, Malta, and France, respectively.

Reasons Why You Should Fear The Effects Of Global Warming

Blog8 - Reasons Why You Should Fear The Effects Of Global Warming

Global warming needs more attention than you think! If the Earth continues to warm, it will cause extreme devastation to all life forms. According to National Geographic, “the global average surface temperature has increased between 1.1 and 1.6 degrees Fahrenheit” since 1906. Evidence also shows that “2000 to 2009 was hotter than any other decade in at least the past 1,300 years”.

National Climate Assessment found out that human influence is the major cause of global warming, especially the carbon pollution.

Now, the effects of global warming are very noticeable. Here are some of the impacts caused by global warming:

Increase In Temperature

One of the most obvious effects of global warming is the increase in average temperatures. According to NASA, the hottest year so far since 1895 is 2016 in which the Earth’s surface temperature was “1.78 degrees F (0.99 degrees C) warmer than the average across the entire 20th century.”

Severe Weather Conditions

Global warming causes the unnatural weather patterns, as higher temperatures worsen many types of disasters, including stores, floods, and droughts. Some places may experience above normal cold and hot temperatures. According to a study, the current computer models of the atmosphere indicate that hurricanes are less frequent, however, are more intense.

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Ice Melt

According to research, North America, Europe, and Asia experience less snow cover between 1960 and 2015. Data shows that there is now 10% less permafrost. Further, global warming caused the dramatic reduction in Arctic sea ice. There are also 25 glaciers found in Montana’s Glacier National Park now, compared to 150 glaciers recorded before.

Higher Sea Levels

This is the direct effect of ice melt. According to World Meteorological Organization, the sea level rise by 0.12 inches per year. By 2100, our oceans will be one to four feet higher, which will be a threat to those living in low-lying areas.

More Acidic Ocean

As the levels of carbon dioxide increases, the oceans become more acidic, as it absorbs some of these carbon emissions. This will become a huge threat to marine animals, especially those creatures with calcium carbonate shells, including, crabs, mollusks, and corals.

More Polluted Air

As the temperature rises, the ground-level ozone increases. Ground-level ozone is the primary component of smog, which is produced by cars and factories. The worsening case of air pollution increases the risk of people being admitted due to asthma, lung cancer, and pulmonary diseases.

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Wildlife Extinction

Apart from humans, the most affected by global warming are the wildlife species. According to National Academy of Sciences, many species of plants and animals are “moving their range northward or to higher altitudes as a result of warming temperatures.” Ice melts are also affecting the habitat of polar bears which are critically endangered. If global warming continues, one-half of Earth’s plants and one-third of animals will become extinct.

Higher Death Rates

Lastly, it will result in higher death rates among humans. As global warming affects wildlife and agriculture, it will impact the food security. Water and air pollution will also increase our risk to diseases like asthma, cancer, heart problems and more. According to American Medical Association, mosquito-borne diseases, including Malaria, dengue and Zika virus will become widespread.


10 Worst Environmental Problems Caused By Humans

Blog7 - 10 Worst Environmental Problems Caused By Humans

With the onset of modernization, Earth has never been the same as before. It has been a planet of high-rise buildings, nuclear power plants, carbon-emitting vehicles, mining industries and billions of people. Humans have benefited greatly to the natural resources of Earth – food, shelter and other discoveries. But this transformation has also affected Earth dramatically.

Here are the top 10 environmental problems that earth has been facing now.

Global Warming

Global warming is the “unusually rapid increase in Earth’s average surface temperature over the past century primarily due to the greenhouse gases released as people burn fossil fuels.” This phenomenon leads to the rising temperatures of the oceans and the melting of polar ice caps resulting to rise in sea levels.

Climate Change

According to NASA, the Earth’s climate has changed throughout history. It has been attributed as a result of human activity since the mid-20th century. Climate changes cause changes in precipitation patterns, more droughts and heat waves and stronger hurricanes, among others.

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Air Pollution

Air pollution refers to the release of pollutants into the air that are harmful and detrimental to human health and the Earth as a whole. This is caused by hazardous air pollutants and greenhouse gases produced by human activities.

Water Pollution

Water pollution is one of the ecological threats that affect every living thing. As we all know, water is very essential for survival. However, our bodies of water are polluted with toxic substances and other water pollutants. They cause the death of aquatic resources and species. This may also affect our source of potable water.

Soil Degradation

Soil erosion and degradation involve the loss of fertile land, loss of soil structure, nutrient degradation, and soil salinity, among others. This is caused by various aspects of agriculture, deforestation, overgrazing and the use of agrochemicals, among others.

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Forest cover 31% of the land area of Earth. They produce vital oxygen and provide shelter for humans and wildlife. According to World WildLife, “some 46-58 thousand square miles of forest are lost each year” due to illegal logging, fires, and fuelwood harvesting.

Species Extinction

According to studies, at least 10, 000 species go extinct every year. There are 5 known extinction waves in geological history. Scientists say we are entering the 6th extinction crisis – the extinction of human race. The extinction of species is caused by pollution, destruction of habitat and climate change, among others.

Ozone Layer Depletion

The ozone layer is a natural belt that shields Earth from harmful ultraviolet rays emitted by the sun. However, the ozone layer is “deteriorating due to the release of pollution containing the chemicals chlorine and bromine.” Ultraviolet B rays can cause skin cancer and cataracts to humans and animals.

Ocean Acidification

Ocean acidification is a harmful consequence of excess carbon dioxide in the atmosphere affecting underwater. This will lead to the extinction of various marine species.

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The world is running out of water. According to WHO and UNICEF, “2.5 billion people (roughly 36% of the world’s population) still lack access to improved sanitation facilities” while 748 million people continue drinking from unsafe sources.

Conservation Psychology And Its Relationship With Other Fields Of Sciences

Blog6 - Conservation Psychology And Its Relationship With Other Fields Of Sciences

Conservation Psychology entered the world of science as a scientific study that aims to understand the relationship between human behavior and the natural environment. It is oriented towards environmental sustainability, which includes conservation of resources and ecosystems and quality life for humans and species.

On the other hand, some scientists found no clear distinction between Conservation Psychology and other fields of science, including Environmental Psychology. However, Saunders (2003) believes that the science of Conservation Psychology is a fresh approach to “create stronger connections between the natural and social sciences, between research and practice, and between psychology and the other social sciences”.

Saunders believes that Conservation Psychology can be better understood through these other fields of science.

Conservation Biology

There are many similarities between conservation psychology and conservation biology. Conservation biology was conceptualized to provide principles and tools for the preservation of biodiversity. Similar with conservation biology, conservation psychology also has a mission that is oriented toward environmental sustainability. Further, conservation biology also intersects with a variety of subdisciplines within psychology, including the social and environmental psychology about environmental attitudes, values, and behavior.

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Environmental Psychology

Environmental Psychology is the study of the interactions between humans and the environment. According to Psychology Today, it “explores how physical spaces influence the way we feel, think, and interact with the world”. However, EP differs with CP in various ways. CP emphasizes on relationships with the natural world, while EP focused on both the built and natural environments. CP also functions more like a super-field rather than a subdiscipline.

Environmental Sociology

ThoughCo.defined Environment Sociology as a subfield that focuses on the relationships between society and the environment. “Thus, the types of interactions studied by environmental sociologists are between the physical environment, social organizations, and social behavior”. However, they are similar with CP in a sense that ES also studies about the relationship between group behavior and environmental conditions, and its effects on economic livelihood and public health of populations.

Human Ecology

According to Britannica, Human Ecology studies about the interaction of organisms within their environments. “Human ecology views the biological, environmental, demographic, and technical conditions of the life of any people as an interrelated series of determinants of form and function in human cultures and social systems.” Human Ecology also includes other psychological variables.

Human Dimensions

Human Dimensions is another field of social research which studies about human interactions with the environment. “One of its goals is to apply concepts and empirical findings to the real world, contemporary problems of management”. This area exists in several forms and focuses, including wildlife, global warming, and natural resource management.


Beringer (2003) believes that Conservation Psychology is also related to Ecopsychology. Ecopsychology “explores humans’ psychological interdependence with the rest of nature and the implications for identity, health, and well-being”. However, CP and Ecopsychology differ in their position in the mainstream psychology. “Ecopsychology has sought to overcome the anthropocentric, reductionist, rationalist and scientist biases inherent in modern psychology (Kidner, 1994)”

Conservation Attitude Versus Global Environmental Disaster

Blog5 - Conservation Attitude Versus Global Environmental Disaster

Humans need to have or develop environmental-friendly behavior for Earth’s conservation. Conservation Psychology strives hard to let people understand their vital role in decreasing the risk of the environment to deteriorate.

Psychologists use various approaches to explore how humans can develop conservation behavior. Conservation Psychology also promotes positive conservation attitudes.

Social psychologist Mark van Vugt (2009) proposes how to overcome Garret Hardin’s “Tragedy of the Commons”, an economic problem in which every individual tries to reap the greatest benefit from a given resource”. According to Vugt, there are four conditions or 4i principles “necessary for successful management of shared environmental resources”.

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People must have access to accurate information on how bad a situation is. For example, if there is drought coming, they should know how to face the situation, and that is by conserving water and energy. The information can be a key predictor for them how to react in specific situations and circumstances.

Teaching people about the good benefits of conservation, including the most convenient ways to conserve is a very effective form of information. It also promotes more environmental-friendly behavior.


Identity refers to the feeling that an individual is part of a group with common beliefs and practices. According to George (2010), it could be anonymous, like a neighborhood. Conservation campaigns try to address people who identify themselves as a group practicing common beliefs.

For example, “a US energy company sent invoices with a smiley or frowny face to tell its customers if they were consuming more or less than the neighborhood average (George, 2010)”. This resulted in a dramatic reduced consumption.


Mark Van Vugt believes that institutions play a vital role in promoting conservation. The government is a perfect institution which can lead to promoting conservation behavior. However, some institutions may not be perceived as trustworthy. Some of them neglect their duty to the environment for their good only.

According to a study, individuals are likely to obey “energy restrictions” if certain leaders imposing the rule are trustworthy.


Another approach is to provide incentives. It could be through rewards and fines. The power company can impose fines for energy overuse; the government can reward households with less consumption of energy; corporations can grant monetary incentives for offices practicing “green” methods, and even putting water meters in homes so they can monitor their water consumption level. Incentivizing conservation behavior is effective as individuals can be provided with direct benefit.

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For Mark Van Vugt, these principles can combat environmental disasters, including issues surrounding sustainable development, economic growth, environmental protection, and even global warming. According to Agardy (2010), van Vugt’s perspective can lead to a group behavior that is “both altruistic and ecologically sustainable”.

These principles are envisioned to be incorporated into the ocean zoning process, a policy approach that aims to manage and preserve the resources in oceanic environments. “Once stakeholders are identified and engaged, they should be encouraged to show their own vision for the goal of the ocean zoning”.

Expanding Our Understanding of Conservation Psychology

Blog4 - Expanding Our Understanding of Conservation Psychology

There have been various psychological research to measure human’s care for the natural environment. These approaches can encourage personal relationships with natures.

Some of these famous research include Tanner & Chawla’s study about significant life experience; Kaplan & Kaplan’s research about the restorative qualities of nature; Clayton &Opotow’s environmental identity research; and Khan, Kellert & Wilson’s Biophilia research. On the other hand, Vernon et. Al (1997) portrayed how principles “derived from similar research have been applied in a zoo setting, using a process of collaboration between researchers and educators”.

According to Clayton, zoos and aquariums are “interesting setting for psychologists” which can help them measure how individuals and organizations make profession toward their conservation measures.

In May 2002, Brookfield Zoo invited a group of 65 leaders from various disciplines including sociology, philosophy, conservation biology and most especially, psychology. They were asked to “describe certain conservation initiatives in need of social science research” to come up with perspectives to address the practical issues. The researchers and advocates were divided into four groups to study about these four themes:

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Connections To Animals

The panel was asked to know about caring relationships with the natural world develop and how caring for animals lead to caring for the environment in general. The group “focused on how to document the ways zoos and aquariums contribute toward developing a caring attitude towards animals”. They have offered various ideas from the human-animal literature that would be essential for crafting more programs and evaluations.

Connections To Place

The second panel was asked to know about how urban settings help their populations celebrate local biodiversity and develop a sense of regional pride. They also sought about what techniques would be essential to encourage people to get involved in conservation behaviors at the community level. They offered various ideas “ranging from social marketing techniques to what we know about creating a place-based environmental identity in an urbanizing world”.

Environmentally-Friendly Behavior

The third group was oriented to discover how they will choose among the different theoretical models and practical approaches for encouraging behavior change. The researchers explored the approaches and selected among the appropriate level of analysis to know they can promote environmentally-friendly behavior.

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Environmental Values

The fourth panel considered questions about how they can create values-based communications that address different types of environmental concerns and how they can build public support and influence national policy. Their discussion explored “various value systems that underlie environmental concern and how to measure them”.

For Saunders (2003), “conservation psychology will need efficient ways to facilitate cooperation between researchers and practitioners, and between the researchers themselves”. Thus, there is more needed studies and research to mitigate the inherent complexity of environmental problems.

Becker and his colleagues (1999) proposed additional materials on how to “reorient social sciences better address sustainability issues”. A sample conservation psychology project might be to look for opportunities to test models and develop new approaches. Lastly, networking efforts are essential to include different cultures and perspectives. Assorted viewpoints will “lead to a richer vocabulary for describing the human relationship to nature”.

The Two Outcomes of Conservation Psychology Research

Blog3 - The Two Outcomes of Conservation Psychology Research

Conservation Psychology aims to provide an understanding of how to make the environment sustainable for humans and other living things. There has been researching conducted to discover means for the prevention or delay of environmental deterioration. Apart from the lenses of Psychology, other designs and approaches of research can support the end goal of environmental sustainability.

Carol Saunders (2003) proposed two broad outcome categories as a way to formulate questions. According to her, organizing research areas in Conservation Psychology is according to these two broad outcome areas:

  • how humans behave towards nature (with the goal of creating durable behavior change at multiple levels and sustainable relationships), and/or
  • how humans care about/value nature (with the goal of creating harmonious relationships and an environmental ethic)

Within these outcome areas, research questions may vary with regards to the individual or group level. To obtain these outcome categories, Saunders suggested three approaches: theoretical, applied and evaluative.

s1 - The Two Outcomes of Conservation Psychology Research

Conservation Behavior

Basically, a sustainable environment can be achieved through the rejection of negative behaviors that harm the environment. We can adopt environmental-friendly practices, including but not limited to, recycling, waste segregation, water conservation, energy conservation, and using CFC-free products. These are called conservation behavior.

According to Saltz and Berger-Tal, conservation behavior “assists the investigation of species endangerment associated with managing animals impacted by anthropogenic activities”. It is still associated with how human behavior can directly affect the sustainability of the natural environment.

Understanding the Psychology of Behavior Change

There have been numerous studies to discuss how individuals and groups can achieve conservation behavior. For Kurz (2002), there are four psychological rational approaches to environmentally sustainable behavior: rational economic models, social-dilemmas models, attitude models and models based on behavior modification and learning theory.

There have also been approaches that attempted to look at the relationships between attitudes, beliefs, values, knowledge, and behaviors, among others.

Developing Behavior Change Strategies and Measuring Success

According to Saunders (2003), research areas related to conservation behavior will focus on “how to identify the most appropriate strategies for producing environmental behavior change” and “how to measure the success of those applications with respect to the CP mission”.

There have been various researchers who attempted to identify behavioral change strategies based on approaches derived from the literature.

s2 - The Two Outcomes of Conservation Psychology Research

Caring About/Valuing Nature

This outcome category refers to the harmonious relationship of individuals and groups with nature. “It includes concerns about the quality of life for humans and other species, as well as the quality of the human-nature relationship itself.”

Understanding the Psychology of Caring About Nature

The theoretical approaches for understanding the relationship between humans and nature need to extract (1) the effects of experiences of humans with the natural environment (2) their concept of “care for nature” (3) humans’ means of taking care of animals and nature and (4) their environmental values.

Developing Strategies to Foster Caring, Shape Values, and Measure Success

According to Saunders, applied research can be used to (1) “identify the most promising strategies for fostering ways of caring about nature” (2) “find ways to reframe debates and strategically communicate to the existing values that people have” (3) “identify the most promising strategies for shifting the societal discourse about human-nature relationships” and (4) “measure the success of these applications with respect to the CP mission”.

Understanding Conservation Behavior Through The Lens of Psychology

Blog2 - Understanding Conservation Behavior Through The Lens of Psychology

The issues surrounding the natural environment can be understood in various approaches. In the lens of Conservation Psychology, the environmental problems can be mitigated through the use of psychological principles.

Conservation Psychology suggests that the human behavior is very vital in changing the current scenario of the environment. According to Richard Osbaldiston (2013), “individuals have to change their behavior”.

Osbaldiston believes that the application of psychological principles “can influence individual behavior related to environmental issues”. He uses two approaches to collect the data needed for the body of research – experimental and theoretical.

Let us know more about the two approaches presented by Osbaldiston.

Experimental Approach

According to Osbaldiston (2013), experimental designs are used to promote conservation behaviors. The approach “compares a treatment or intervention against a control group to test the effectiveness of the treatment at promoting behaviors”.

He identified in his meta-analysis ten treatments or interventions to promote conservation behaviors. The following are as follows:

  • Making it easy (changing circumstances to make the behavior more convenient)
  • Using prompts (reminders to call attention to when or where it is appropriate to perform the behavior
  • Providing justifications (rational reasons as to why the behavior should be performed)
  • Providing instructions (how to perform the behavior)
  • Providing feedback (about the extent to which a person has performed the desired behavior)
  • Providing rewards (incentives for performing desired behavior)
  • Social modeling (passing information from one group to the other through demonstration)
  • Utilizing cognitive dissonance (access pre-existing attitudes or beliefs that are consistent with the desired behavior)
  • Requiring commitment (dedication in performing the behavior)
  • Setting goals (performance of the desired behavior)

Despite the design resulting in environmental impact, the research on conservation behavior focused greatly on “just a small set of behaviors”. The most studied behavior is recycling, followed by energy conservation; water conservation; and gasoline conservation.

img3 - Understanding Conservation Behavior Through The Lens of Psychology

Theoretical Approach

On the other hand, theoretical research used surveys to “assess how various psychological constructs are related to conservation behaviors.” Basically, this approach assesses a variety of underlying psychological constructs including attitudes, knowledge, motives, values, and norms, which are hypothesized to influence conservation behavior.

Through the theoretical research, there have been dozens of theories that have been proposed “to explain why people engage in conservation behavior”. However, only six theories were reviewed and were widely used to represent Conservation Psychology.

The frequently used theory in conservation psychology research was the Theory of Planned Behavior by IcekAjzen (1991). The theory suggests that “a person’s behavior is determined by his/her intention to perform the behavior and that this intention is, in turn, a function of his/her attitude toward the behavior and his/her subjective norm.” Bamberg and Moser used this theory to study pro-environmental behavior.

The greatest strength of the theoretical approach is that it allows researchers to use different predictor variables. However, there are differences in how these variables are being defined. They have varied views on standard concepts such as attitudes, skills, values, norms, beliefs, and knowledge. Further, the theoretical approach does not actually observe conservation behavior, rather, most of them are based on self-report measures.”